LONDON — On a most current afternoon, four participants of the band Elephantine White Family were sitting in an East London cafe, dressed, as always, be pleased they’ve been riffling within the trash baggage within the support of a thrift store. And that’s being smartly mannered.
The band’s 1/three album, “Serf’s Up!,” had honest made the High 20 here, and the neighborhood became returning from a represent shoot at a within sight kids’s playground, the set aside it had been suggested to vacate the merry-drag-round. This became very well-known per its image as waggish misfits from London’s grotty underbelly.
Elephantine White Family has a intellectual push aside for honest fashion. The band has sung about Hitler and Goebbels, Ike and Tina Turner’s abusive relationship, serial killers and heroin abuse. “Serf’s Up!” is extra accessible than its first two albums, geared around thrusting disco and psychedelic country, and yet there may well be smooth the nuclear-pop of “Kim’s Sunsets” (potentially the sexiest song ever written about Kim Jong-un) and one impressed, in section, by Theodore J. Kaczynski, the so-called “Unabomber.”
Elephantine White Family shaped in 2011, in south London, and came out of a squat-derive together scene that shaped its politics. The neighborhood is anti-gentrification, anti-consumerism, anti-censorship, and at points about a of its participants were homeless or struggled with dependancy and psychological correctly being points. The band also rejects the thought that pop may well per chance well smooth maintain a politically appropriate agenda, and its tune explores — in most cases gratuitously — the grim, frequently extra perverse aspect of topics be pleased poisonous masculinity and sexual desire.
“We’re entering into an age of original puritanism,” acknowledged Lias Saoudi, Elephantine White Family’s frontman. “It’s depressing that we’ve let issues drag along with the drag along with the movement in that route. Whenever it’s likely you’ll per chance well maybe’t explore complicated suggestions in art, the set aside can you explore them? No longer all people can maintain enough money a therapist.”
“We live in an offensive world,” he added. “It’s now not smartly mannered, it’s now not kind, it doesn’t care what you suspect. It’s solipsistic rubbish to imagine in another case.”
The band’s history of drug and alcohol abuse is correctly-documented. In 2016, after taking half in its finest headline command, it kicked founding member Saul Adamczewski out, again, due to the a spiraling heroin and crack behavior. He has since rejoined, and wrote many songs on “Serf’s Up!,” nevertheless he declined to be interviewed.
“You may well per chance well maybe per chance also by no intention derive rid of the heroin relate in this band,” acknowledged Saoudi. As an different, the neighborhood has gotten ancient to the unpredictability this brings: Up to now, there’s been a revolving solid of 26 participants, though the various musicians recent within the course of the interview, Lias’s brother, Nathan Saoudi (a keyboardist), the saxophonist Alex White and the guitarist Adam J. Harmer, are the band’s recent mainstays.
What is constant, alternatively, is that Elephantine White Family likes to blur the traces between self expression and shock tag, irony and the impulse to be outraged. In the route of early live shows, Saoudi tried on about a outmoded punk-rock ways: smearing himself feces or acting onstage bare.
Abet then, he acknowledged, “every little thing became so unimaginative, and tame, and homogeneous” in guitar tune, and Saoudi understanding that “anyone may well per chance well smooth give it a nudge within the command route, to heighten the medium, so it’s now not all moronic indie-boy pop.”
The Irish pop musician Róisín Murphy became so taken by the band after seeing one of its live shows, she bought in contact via Instagram and requested whether she may well per chance well maybe command a tune video. She dreamed up the Monty Python-impressed visuals for Elephantine White Family’s most current single “Tastes Factual With the Money,” which depict the band at a bourgeois tea derive together that goes awry.
“They’ve an staunch punk vein running thru them,” she acknowledged in a phone interview. “Bands be pleased that don’t come around that frequently.”
Lias Saoudi acknowledged that being anti-institution “will always be our politics” nevertheless “Serf’s Up!” marks a shift in tone away from nihilism: It’s “upbeat and melodic,” acknowledged Saoudi, in space of “dismally pessimistic” be pleased their old fabric. The album is about “learning to celebrate” the field’s harshness “in an even looking procedure, so it’s now not so anxious,” he added.
The band became attracted to “sneaking animated suggestions valid into a pop song,” acknowledged White, the strikingly mullet-haired saxophonist, and seeing what it can “derive away with.”
The day after our interview, Elephantine White Family hosted its maintain “pop-up boutique journey” at an empty store in South London — a sarcastic nod to the retail fashion that is normally a harbinger of gentrification. At Elephantine White Family’s store, alternatively, followers lined as a lot as purchase radical pamphlets that poked fun at the British Top Minister, Theresa Might maybe per chance moreover simply, and secondhand items such as a pair of Lias Saoudi’s soiled sneakers. Bands with the same anti-consumerist messages performed, with names be pleased Pregoblin and Scud FM, that maintain sprung up here following Elephantine White Family’s success.
“They undoubtedly created a revolution,” acknowledged one fan, João Oliveira, 21. “I be pleased when art offends me. I be pleased it when art makes me unfortunate.”